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WGE is now PrimeTrust Financial Federal Credit Union

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Published Thursday, September 22, 2011

"Through extensive research and consideration, it has been determined that for us to remain a viable financial institution into the future, we must reposition our brand name. As a result, we are changing our name in a manner that appeals to a larger base of consumers and businesses." said Jeff Sikora, president and CEO of PrimeTrust Financial.

Changes in the local economic environment, such as the closing of the Borg Warner plant, have caused WGE to modify the way it does business. One such modification was the adoption of our new community charter, which allows us to service a greater geographic area. To best utilize this new charter, it is necessary for us to project a brand that reflects our new role and better promotes our expanded products and services. PrimeTrust Financial was selected because market research showed it connected with consumers and businesses, and best positioned us to compete with all other financial institutions as your total financial resource.

Rest assured, your Credit Union is not being bought-out, going out of business, or merging with another provider. As an organization, we remain committed to the Credit Union philosophies of “Not for profit, not for charity, but for service” and “People helping People”. While our name is changing, we remain true to our Mission of providing you with financial benefits.

This begins the roll-out of our new brand name. During the first weeks of October, you will see more examples in our marketing, signage, and community presence. We hope you will join our celebrations during the first week of October as we transition from the Legacy of WGE to the Potential of PrimeTrust Financial.

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Feel free to contact us with any questions or comments. Any sensitive or personal information should not be sent via email. Please contact our live 24-hour Call Center at 765-289-2148 or 1-800-459-5585.